For Vinita, being an artist is a multi-disciplined affair. In her latest series, she uses popular posters, photographs, prints, paints and intriguing found-items juxtaposed in such a way that their familiar contexts are broken down and powerful new emotional associations come into being. She creates these works using loose blend of overlapping elements. The elements say one thing ‘‘Individuality’’, yet placed together, the message is more complicated and less certain.
Personal associations spontaneously arise in the viewer in an attempt to understand the whole and complete the story. These pieces are more like pictures of a state of mind, a distracted, half conscious state that causes jumble of unrelated things: scraps of memory, floating impressions, thoughts and feelings that float in a disorganized mix…
She likes exploring the relationship between mediums of now and then. Her aim is to make the viewer interpret and to become more involved in her imageries. For her, to be successful as an artist, the viewer needs to stand in front of her work and feel something. To her, art is about the process of discovery, the synthesis of personal feelings, colour that inspires her and technique that she uses : “It’s a piece of who I Am”
“Displaying artwork is a great way to spruce up your walls, create conversation pieces and create a flow to the decor of your home.”
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ARTinsic is a platform that sheds light on contemporary Indian art & artists. Shreya Chadha is an art enthusiast, writer and entrepreneur based in New Delhi. She holds a Bachelor of Science in Economics from the University of Warwick and has successfully completed courses such as Art History, Business & Writing from the Sotheby’s Institute of Art.